SEO a term I didn’t have a clue about until this year , when I was in my second semester of third year studying Marketing. SEO stands for search engine optimization. The easiest way I can explain it is where your website is ranked on a search engine e.g. Google, Bing, Yahoo. It is activity that helps improve your search engine ranking on search engines. Google rates You tube videos , photos and most importantly blogs very highly so if you include some of these activities on your website, you will be further up on the google ranking and this will drive traffic to your website.
So why does blogging help SEO?
With blogs you are posting fresh content all the time. If a companies website hasn’t been updated in a long period of time, then somebody who updates it regularly will rank higher on a search engine. In blogs you are posting at least once a week and it is unique information that builds personal relationships with your followers. I know a nutritionist who has built a massive fan base from posting blogs on healthy eating. There website was previously down fourth place and in recent months is now placing second on googles rankings. As there blogs are linked into their website.
Including images and videos in your blogs also ranks you higher on googles search engine. Make sure you also name the pictures and videos using keywords that are relevant with the content , this also helps with SEO.
If you include social media links on your blog , google also rates this very highly. However , you have to use search terms and meta description in your titles.
Blogging alone doesn’t improve your SEO but blogs that portray fresh content , relevant pictures and videos and links to social media websites are what improves its SEO.
According to Bryce Propheter “Not only do blogs play a key role in improving your website’s search rankings, they are also a great way to increase your customer’s engagement, establish yourself as a thought leader, keep your visitors coming back for more and build trust within your community. They even integrate perfectly with your social media marketing.”
I hope this gives you a better understanding of SEO and the power of Blogging,
Thanks for reading!